Data Driven Contextual Insights

Precision Matching Between Content & Advertising

New data-driven models in a post-cookie world

Growing data privacy regulations have forced the advertising industry to rethink data in a cookie-less world. 

Contextual targeting is the ‘old’ new kid in town. Many industry players – legacy and new – claim to have built some sort of contextual intelligence solution, but nothing could be further from the truth.

Only HIPSTO has harnessed the power of sophisticated AI technologies, capable of delivering precise, data-driven matching between publisher content and advertising, for transformative insights. 

Our Multi-Lingual IAB Content Taxonomy Classification uses Natural Language Understanding (NLU) to analyse the true meaning of any text, long and short form, in over 100 languages. 

In fact, the HIPSTO platform analyses and classifies content, attaching probability percentages for all 689 categories inside the IAB Content Taxonomy.

Contextual Targeting Pipeline

Diagram of HIPSTO's Contextual Targeting pipeline

IAB Content Taxonomy

IAB Content Taxonomy diagram

Quantifiable, data-driven & razor-sharp contextual matching between content and advertiser’s needs & goals is now a reality.

Every single piece of content will be analysed and classified and will be attached with probability percentages for all 689 categories inside the IAB Content Taxonomy.

Explore Our Solutions

We’re already working with a range of global partners to help them uncover game-changing insights. Take your place at the information edge.

  Customer Service


Enhance the customer service proposition and journey through advanced customer data extraction and natural language understanding.


  News Monitoring


Real-time news curation on any topic, event or theme, from different and disperse online sources.


  Best Extraction Technology

Data track SKUs across the E-commerce landscape to uncover key customer insights.


  Multilingual Sentiment Analysis

Gain consistent individual and aggregate sentiment scores in 101 languages over your entire SKU portfolio.


  Automated Poll Generation

Encourage prolonged user engagement with automated native poll, trivia and quiz generation.


  Automated Text Annotation

Text labeling made simple, cost-efficient and accurate with fully automated AI.


  Customer Review Data

Enable your VoC and Consumer Analytics with clean and prepared input data from complex E-commerce environments.


  Named Entity Recognition

Secure CCPA and GDPR governance compliance with AI-powered sensitive information discovery.


  Duplicate Detection

Anomaly detection to service the increased focus on the regulatory provisions required for asset trading (crypto) and legal services.


Read our latest Blog - Native vs. Translation Learn More >>